Piggly Wiggly Corporation, established by Saunders when he opened the first store in Memphis, secured the self-service format and issued franchises to hundreds of grocery retailers for the operation of Piggly Wiggly stores. There were shopping baskets, open shelve and no clerks to shop for the customer-all unheard of! Operating under the unusual name Piggly Wiggly, it was unlike any other grocery store of that time. Saunders, a flamboyant and innovative man, noticed that this method resulted in wasted time and expense, so he came up with an unheard of solution that would revolutionize the entire grocery industry: he developed a way for shoppers to serve themselves.ĭespite predictions that this novel idea would fail, Saunders’ first store opened Septemat 79 Jefferson Street in Memphis. Back then shoppers would present their grocery orders to clerks who then gathered the goods from the store shelves. Saunders’ creative genius was decades ahead of his time.Piggly Wiggly®, America’s first true self-service grocery store, was founded in Memphis, Tenn. Sadly, his death came just as the full impact of his better idea for grocery merchandising was becoming apparent. Until the time of his death in October, 1953, Saunders was developing plans for another automatic store system called the “Foodelectric.” But the store, which was to be located two blocks from the first Piggly Wiggly store, never opened.Ĭlarence Saunders never fulfilled his dream of opening a truly automated store. Once again, Saunders had captured the country’s attention with his latest venture although, mechanical failures eventually closed the store. Then, in 1937, Saunders designed and constructed a prototype of an automated store, which he called the “Keedoozle” (for “Key Does All”). Piggly Wiggly Corporation continued to prosper as franchiser for the hundreds of independently owned grocery stores allowed to operate under the Piggly Wiggly name and during the next several decades, functioned successfully under various owners.Īfter Saunders’ disassociation with Piggly Wiggly®, he opened a chain of stores which operated under the name “Clarence Saunders, Sole Owner of My Name Stores,” and although it was successful, the Depression forced Saunders to close the chain. The stock was successfully traded on the New York Stock Exchange for some time, but through a series of stock transactions in the early 1920s, Saunders lost control of Piggly Wiggly and had no further association with the company. The original Piggly Wiggly Corporation became owner of all Piggly Wiggly properties: the name, the patents, etc., and Saunders began issuing stock in the Corporation. There were shopping baskets, open shelves and no clerks to shop for the customer – all unheard of! Saunders, a flamboyant and innovative man, noticed that this method resulted in wasted time and expense, so he came up with an unheard-of solution that would revolutionize the entire grocery industry: he developed a way for shoppers to serve themselves.ĭespite predictions that this novel idea would fail, Saunders’ first store opened Septemat 79 Jefferson Street in Memphis. In grocery stores of that time, shoppers presented their orders to clerks who gathered the goods from the store shelves. Piggly Wiggly®, America’s first true self-service grocery store, was founded in Memphis, Tenn. So come on by and save with Piggly Wiggly Food For Less today! It’s like paying yourself every time you shop. Like the old saying goes, “seeing is believing.” Come see the huge savings that await you on each and ever trip you make to Piggly Wiggly Food For Less. It’s just a sure way to save you money everyday on everything your family needs. There are no gimmicks, no tricks, and no high prices. Simply put, you pay what we pay plus ten percent added at the register. We always pass one hundred percent of the deal to you on all of the promotional inventory we receive from manufacturers. They get a deal from the manufacturer, put the item on sale for a day or a week and then go back up to a high price on the remaining inventory.Īt Food For Less there are no high prices. Huge manufacturer discounts that other supermarkets receive are not passed on to you in lower prices. How do we do this? At Piggly Wiggly Food For Less we sell at our cost plus 10% added at the register on every item in the store (cost includes freight, fee and associated expenses). Whether it’s fresh produce, high quality meats, or the name brands you love, we do it for less! At Piggly Wiggly Food For Less, we provide you with the highest quality products for your family everyday, guaranteed.
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